Meet the team behind the teams

Joe 'jobro' Reyes
Head Analyst

Joe Reyes served as a technical project manager and software developer in fintech and fitness technology prior to joining Soniqs. A graduate of the Milwaukee School of Engineering in 2014, Joe eventually transitioned into esports as a data analyst, after developing formulas for a Rainbow Six fantasy esports project. Crafting his own rating formulas and systems of data scouting, Joe caught the eye of the Soniqs, refining these systems further as he stepped into the head coaching position for the 2020-2021 seasons. For his efforts and achievements in the league, he earned the North American Coach of the Year accolade in 2021. Since then, Joe has served as the Head Analyst for the Soniqs, coordinating analytics and development efforts across all of its teams, while supporting players and coaches through the proactive usage of data.

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